A thesis developed at the Institute of Geosciences (IG) of Unicamp by Lucas de Moraes Guide, under the guidance of Ricardo Castillo, details how the iFood delivery platform interferes in consumption circuits in the city of Campinas by controlling the participation of restaurants, consumers, and delivery drivers through algorithms that transform territorial attributes, such as location, income, and accessibility, into value criteria. The study demonstrates that the profitability of iFood's connections does not depend merely on the number of registered users, but rather on the efficiency of the connection of these agents in terms of relative location and spatial fluidity.
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